In early 2023, entrepreneur and “Dragons’ Den” investor Steven Bartlett made a strategic investment in PerfectTed, a UK-based startup specialising in matcha green tea energy drinks. Co-founded by Marisa Poster and brothers Teddie and Levi Levenfiche, PerfectTed aims to offer a healthier alternative to traditional energy beverages. (Maddyness)
He then followed up with a further 7 figure investment into the brand via his investment fund, flight fund, which is part of Steven’s flight group.
Bartlett’s decision to invest followed PerfectTed’s impressive pitch on “Dragons’ Den,” where they secured offers from all five Dragons. Ultimately, they only choose to accept an investment from Bartlett. Steven Bartlett has a 10% stake in PerfectTed. (Jewish News)
Since Bartlett’s involvement, PerfectTed has experienced remarkable growth. The company is on track to generate over $15 million in revenue this year, reflecting a 500% increase compared to the previous year. (City A.M.)
This exponential growth can be attributed to several factors, including expanded distribution channels. PerfectTed’s products are now available in over 3,500 retail outlets, such as Tesco, Waitrose, and Holland & Barrett. Additionally, they have partnered with café chains like Joe & The Juice and Blank Street Coffee. (Maddyness)
Bartlett’s investment has also facilitated increased brand visibility. His endorsement and guidance have enhanced PerfectTed’s marketing strategies, leading to a broader consumer base and heightened brand recognition. (Maddyness)
The company’s product line has expanded to include various flavoured drinks and matcha powders, catering to diverse consumer preferences. This diversification has contributed to their substantial revenue growth and market presence. (Maddyness)
PerfectTed’s commitment to quality and health-conscious products aligns with current consumer trends favouring natural and functional beverages. Their matcha-based drinks offer a sustained energy boost without the jitters associated with traditional energy drinks. (Maddyness)
Bartlett’s involvement extends beyond financial investment; he actively participates in strategic planning and brand development. His entrepreneurial expertise has been instrumental in navigating the challenges of rapid growth and scaling operations. (Maddyness)
The partnership between Steven Bartlett and PerfectTed exemplifies how strategic investments and mentorship can accelerate a startup’s success. Their collaboration has not only driven impressive financial results but also positioned PerfectTed as a leading brand in the natural energy drink market. (Maddyness)
As PerfectTed continues to innovate and expand, their trajectory serves as a case study in effective entrepreneurship and the impact of strategic partnerships. With Bartlett’s ongoing support, the company is poised for sustained growth and continued success in the competitive beverage industry. (Maddyness)