In May 2024, Entrepreneur and Founder of Flight Group Steven Bartlett, signed a deal with Samsung TV for his acclaimed podcast, “The Diary of a CEO,”. The deal has expanded its reach through a strategic partnership with Samsung TV Plus.
This collaboration introduced a dedicated 24/7 channel for the podcast, marking a significant milestone as the first vodcast to partner with Samsung’s free streaming service. (Podcasting Today)
Samsung TV Plus, pre-installed on millions of Samsung Smart TVs and Galaxy devices, offers users instant access to a diverse range of content without subscription fees. By launching “The Diary of a CEO” channel on this platform, Bartlett aimed to make his content more accessible to a broader audience, leveraging Samsung’s extensive user base to reach new listeners and viewers. (Mobile Marketing Magazine)
The partnership was exclusive, with no other podcasts joining Samsung TV Plus during the agreement period, and “The Diary of a CEO” refraining from launching on other services. This exclusivity underscored the unique nature of the collaboration and highlighted the podcast’s prominence in the media landscape. (Podnews)
Bartlett expressed enthusiasm about the collaboration, stating that the partnership allowed the podcast to reach an even wider audience and offer content on an incredibly accessible platform. He noted that Samsung TV Plus’s pre-installed presence on millions of devices meant that “The Diary of a CEO” would be immediately available to a new community of people. (Sounds Profitable)
This strategic move not only expanded the podcast’s reach but also demonstrated Bartlett’s commitment to innovation in content distribution. By embracing new platforms and technologies, he continues to set benchmarks in the podcasting industry, ensuring that his insightful interviews and discussions are accessible to a global audience. (Podnews)