Steven Bartlett Teams Up With Prince William To End Homelessness In The UK
In 2023 and 2024, entrepreneur and podcaster Steven Bartlett joined forces with Prince William to support the Homewards initiative, a programme aimed at eradicating homelessness in the UK. As a newly appointed Homewards Advocate, Bartlett utilised his platform to highlight the critical role businesses can play in addressing homelessness. His involvement underscores a commitment to leveraging entrepreneurial influence for social good.
Bartlett’s advocacy was prominently displayed during a visit to Bournemouth, one of Homewards’ six flagship locations. Accompanying Prince William, he engaged with local and national businesses that pledged support to the programme. Their commitments included creating employment opportunities and investing in initiatives designed to make homelessness rare, brief, and unrepeated. Bartlett’s presence emphasised the importance of business engagement in tackling societal issues.
A significant moment during the visit was the announcement by Pret A Manger to expand its Rising Stars programme. This initiative aims to support at least 500 individuals experiencing or at risk of homelessness into employment over the next five years. Bartlett’s involvement in this announcement highlighted his dedication to fostering corporate responsibility and his belief in the transformative power of employment.
Bartlett’s advocacy extends beyond public appearances; he actively uses his platforms to raise awareness about homelessness. Through his podcast, “The Diary of a CEO,” and social media channels, he shares insights and stories that humanise the issue, encouraging his audience to consider the systemic factors contributing to homelessness and the collective actions needed to address them.
By aligning with the Homewards initiative, Bartlett exemplifies how business leaders can contribute to social change. His advocacy not only brings attention to the issue of homelessness but also inspires other entrepreneurs and businesses to participate in creating solutions, demonstrating the potential for collaborative efforts to effect meaningful societal impact.