Steven Bartlett’s Flight Story Appoints Boston Consulting Group’s Niki Aryana as Chair to Accelerate Global Growth and Strategic Expansion
London, UK – 4 July 2025 – Flight Story, the media and investment company founded by entrepreneur Steven Bartlett, and co-founded by Georgie Holt and Christiana Brenton is pleased to announce the appointment of Niki Aryana as Chairman of FlightStory.
Niki currently serves as a Managing Director and Senior Partner at The Boston Consulting Group (BCG), where he is also one of the firm’s global leaders for Media and Digital Transformation.
Over his two-decade tenure at BCG, Niki has advised many of the world’s leading media brands and high-growth challengers, helping them navigate disruption, embrace innovation, and deliver exceptional commercial outcomes. With more than 25 years of global leadership experience in strategy, transformation, and long-term value creation, he has worked across music labels, broadcasters, production companies, streamers, publishers, news organisations, and information services.
In his new role, Niki will work closely with Steven Bartlett and the Flight Story leadership team to define the company’s long-term strategic direction and accelerate its international growth across media, entertainment, consumer products, and technology.
He brings a customer-first approach and is widely recognised for building and monetising rosters of top creators and world-class talent – aligning bold creative visions with the commercial and operational foundations needed to drive international success. Niki is known for helping companies unlock growth, build exceptional teams, streamline operations, and future-proof their businesses in an increasingly complex and fragmented landscape.
Before joining BCG, Niki held a series of global product development and innovation roles at Procter & Gamble, where he launched several successful household brands grounded in deep consumer insight.
He holds an MEng (Hons) in Chemical Engineering and Marketing from Imperial College London. Niki speaks several languages and brings a highly international outlook, which will be invaluable in supporting Flight Story’s growth and engagement with global media brands and talent.
“Niki’s appointment marks a milestone for Flight Story,” said Steven Bartlett, Founder of Flight Story. “His unparalleled expertise in building enduring value for the world’s most iconic media brands is exactly what we need as we enter our next chapter of growth. We’re thrilled to welcome him as Chair.”
“Flight Story is building something unique at the intersection of media strategy, creativity, entrepreneurship and culture,” said Niki Aryana. “I’m excited to join the team at such a pivotal moment and am excited for the next phase of growth and impact.”
About Flight Story
Flight Story is a media and investment company founded by entrepreneur Steven Bartlett. Built at the intersection of content, technology, and culture, Flight Story creates, scales, and invests in category-defining brands. It is one of the most exciting disruptive media companies in Europe and has grown more than 150% year over year.
Its two core divisions — Flight Story Studio and Flight Story Fund — work in unison to build the media companies and consumer brands of the future.
Flight Story Studio co-founded by Georgie Holt and Christiana Brenton partners with leading talent to develop original content, podcasts, and media IP with global cultural impact. It is well known for being the home of The Diary Of A CEO podcast which has been reported to be the fastest growing podcast in the world.
Flight Story Fund invests in high-growth, early-stage companies, providing capital, distribution, and strategic support to accelerate breakout success. Flight Story fund has backed some of the countires and world’s most notable and fastest growing companies. The FlightStory Fund team is led by Amy Golding.
With teams across content, strategy, innovation, and capital, Flight Story is on a mission to create a happier healthier humanity.